It has to be designed to be part of life and not separate from it." "Everything we do has to be designed in this new way. "We now understand there is a real limit to the boundaries of nature," he explained during the talk. Mau also talks about a second principle of his design philosophy, which states that design is not above or separate from nature. Designers have the ability to produce that vision and systematically execute that vision." Enterprise design contains 24 design principles "In other words, design is a leadership methodology, a way of imagining a future and systemically executing that vision.
"The first principle is design leadership," said Mau.
Mau discussed a few of the principles at Business of Design Week 2021, including leading by design, which he explains is a way of imagining and executing a vision during the design process. Mau also explores this concept in his latest book called MC24, which intends to change the way readers think about design. Mau's design method is called enterprise designĮnterprise design contains 24 design principles and is centered on designing for life as a whole rather than focusing purely on the benefits to humans. In contrast, Mau discussed his enterprise design method, which he says is underpinned by empathy and an understanding of natural ecosystems and human behaviour. "Everything is designed as if we own nature and as if we're not part of nature," said Mau. Instead, things are designed as if humans own nature, the designer said. "When you think about what a designer does, we start with empathy and try to understand the problem that helps us solve it." Bruce Mau says that "design should be part of life and not separate from it".Īccording to Mau, modern design practices have not previously had empathy for the environment. "Empathy is really at the core of everything I do," explained Mau. The designer believes that empathy is key to the design process as it helps with problem-solving.
In his talk How Design Can Change the World, delivered during Business of Design Week (BODW) 2021 in Hong Kong, Mau focused on how designers can help create sustainable ways of living. His Chicago-based design consultancy The Massive Change Network (MCN) uses design-thinking methodology to help develop sustainable solutions to global problems. Mau is a Canadian-born designer, author and teacher who has worked with leading international brands including Coca-Cola.
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